82% of Agents Think AI Could End Their Career. What This Week's Surveys Actually Show (October 2026)
Prices and facts checked October 23, 2026. We don't accept payment for rankings.

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What happened: three pieces of agent-and-AI news landed this week, and they point in different directions.
- October 22: a CYPHER Learning survey found 82% of independent agents think it's likely they'll need to switch careers at some point because of AI, even though 96% already use AI tools at least a few times a week (CYPHER Learning via Yahoo Finance).
- October 22: a survey of 2,165 agents found 89.6% expect comparative market analyses (CMAs) to become more relevant, not less (HousingWire).
- October 20: Real Brokerage launched Leo Pro, with more than three dozen AI agents for marketing, listings and transactions (HousingWire).
Why it matters: agents are adopting AI fast and worrying about it at the same time. The data suggests the work is changing, not disappearing. The agents who'll do best are the ones who turn AI into everyday workflows, not the ones who avoid it.
The career-fear survey, in numbers
| Finding | Figure |
|---|---|
| Think they'll likely need to switch careers at some point because of AI | 82% |
| Use AI tools at least a few times a week | 96% |
| Very likely to stop selling for their current brokerage or brand within 12 months | 21% |
| Say companies don't care about helping independent agents build AI skills | 76% |
| Say their brokerage has provided AI training | 97% |
| ...but say that training was broad, not tailored to their daily work | 55% |
| Turn to ChatGPT or other AI tools when they have AI questions | 79% (vs 55% who use official training resources) |
| Say AI skills and workflow training would be the most valuable training right now | 53% |
Source: CYPHER Learning via Yahoo Finance.
Read it with care. CYPHER Learning sells training software for distributed organizations, so a finding that agents want more training suits its business. The release we could read doesn't state the sample size or survey dates, and it was distributed as a paid press release. Treat the numbers as directional.
What agents use AI for, per the same survey:
- researching properties (65%)
- answering client questions (55%)
- creating marketing and social content (54%)
- drafting client communications (53%)
That lines up with NAR's 2026 Technology Report, where the top use among agents using AI was listing descriptions (75%). NAR's figures are lower overall, though: 48% use AI daily or weekly (NAR). Different samples give different numbers, but both show AI use is mainstream.
The counterpoint: pricing is getting more human

The CMA survey, by Giant Steps Advisors with Lone Wolf Technologies, tells a different story about AI and the core of the job (HousingWire):
- 89.6% expect CMAs to become more relevant, up from 67% in 2020.
- 83.2% are likely to use AI-assisted CMA tools, so AI helps prepare the CMA rather than replacing it.
- 90.8% trust the MLS most for comparable sales. Public portals, including Zillow, got under 1%.
- About two-thirds say pricing is the top seller objection, and 33.6% have lost a listing over a pricing disagreement.
The survey's co-author, Greg Robertson, put it simply: "An algorithm can't hear the dog bark next door."
The pattern: AI is taking over preparation (research, drafts, marketing) while the parts that win listings, like pricing judgment, persuasion and local knowledge, stay with the agent.
Brokerages are racing to provide AI
Real Brokerage's Leo Pro is an example of what agents in the survey say they want: AI built into their brokerage's tools rather than figured out alone (HousingWire):
- more than three dozen agents at launch, covering marketing, listing presentations, CMAs, video tours from listing photos and transaction timelines
- no prompt writing needed: the platform decides which tools a task needs
- agents pay for AI work with "Leo Tokens" (pricing wasn't disclosed)
- agents approve important actions, and Real says automation won't replace broker oversight
Expect more brokerages to compete on AI tools. In the CYPHER survey, agents ranked better AI tools and guidance as the benefit most likely to keep them loyal, after better pay.
So will AI replace agents?
The government's numbers don't suggest a collapse. The Bureau of Labor Statistics projects real estate broker and agent jobs to grow 2% from 2025 to 2035, with about 40,400 openings a year (BLS). Our full analysis is in will AI replace real estate agents?
The risk is more specific: agents who don't build AI into their work will find it harder to compete with those who do.
What to do this month
- Build 3 real workflows, not more experiments. For example: listing descriptions from a fact sheet, follow-up emails after showings, and a monthly market update. Our 25 ChatGPT prompts for agents are a ready-made start.
- Keep pricing yours. Use AI to pull and organize comps, but present the CMA yourself. That's where sellers decide.
- Know the rules before you automate. Check your MLS's AI rules (AI tools and MLS rules) and fair housing limits on AI-written listings (fair housing and AI).
- Ask your brokerage what it provides. If it offers AI tools or training, use them. If the training is generic, ask for sessions on your actual daily tasks.
- Pick tools with clear pricing. Compare AI CRMs for agents and virtual staging options before you subscribe.
FAQ
What percentage of real estate agents use AI?
It depends on the survey. CYPHER Learning's October 2026 survey of independent agents found 96% use AI tools at least a few times a week. NAR's 2026 Technology Report found 48% use AI daily or weekly.
Do agents think AI will replace them?
In CYPHER Learning's survey, 82% said it's likely they'll need to switch careers at some point because of AI. But BLS still projects 2% job growth for agents and brokers from 2025 to 2035.
Will AI replace CMAs?
Agents don't think so. In a 2026 survey of 2,165 agents, 89.6% expect CMAs to become more relevant, and 83.2% plan to use AI-assisted CMA tools to help prepare them.
Sources
Pages we used for this article, checked on or before the update date above.
- CYPHER Learning via Yahoo Finance · finance.yahoo.com
- HousingWire · housingwire.com
- HousingWire · housingwire.com
- NAR · nar.realtor
- BLS · bls.gov
Changelog: Oct 23, 2026: first published.

